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According to analysts from the WiseEuropa Institute, Poland is now the fifth-largest cosmetics market in the European Union with a market share of 6.6%.
March 25, 2026
By: Lianna Albrizio
The Polish cosmetics market recorded the highest growth rate in the European Union (EU) – 16.8% year-on-year, in 2024, per the “Cosmetic Poland” report released by the Polish Union of the Cosmetics Industry.
According to analysts from the WiseEuropa Institute, Poland is now the fifth-largest cosmetics market in the EU, with a market share of 6.6% (compared to 6.2% in 2023). Since joining the EU, analysts say the value of the Polish cosmetics market has almost tripled, and in the last decade alone, the Polish market has grown by 98%; the EU grew by 45%. What’s more, the industry in Poland is also doing well in exports.
In 2024, the value of Polish cosmetics exports reached €6.0 billion. This has allowed Poland to maintain its position as the ninth-largest cosmetics exporter in the world.
For the latest on color cosmetics, go here.
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